Looking for powerful software for building beautifully designed landing pages? If yes is your answer, our Leadpages vs Unbounce review is definitely for you.
There are plenty of programs nowadays that you can use to design catchy landing pages. However, in order to create landing pages that sell, you need a landing page software that is full of features and with as few drawbacks as possible.
Both Leadpages and Unbounce are powerful tools that you can use to improve your conversion rates and make sure you get more traffic, sales, sign-ups, etc.
If you are asking yourself how a landing page tool like these can help you improve your online marketing, it’s simple – these are both tools that streamline the process and give you everything in your palms, without any coding knowledge required and with plenty of options to play around with.
Below, we are going into more detail on the basic and more advanced features of Unbounce vs Leadpages, as well as their similarities, pros and cons, and more technical information.
LeadPages vs Unbounce – Overview
Below, we will explore the features of Leadpages vs Unbounce and tell you what makes each landing page software unique. The truth is, they both provide a simple and straightforward framework for creating as well as managing high converting landing pages. Their secret is the ability to handle the underlying code while you design the landing pages with drag and drop, as well as similar (easy) features.
Speaking of which, you should know that most of the actual designing on these programs happens in a simple way and with your mouse. You get to tweak various elements in a graphical interface and will never have to worry about code.
Now, let’s start the Leadpages vs Unbounce comparison by describing each of the landing page software programs.
What Is LeadPages?
Leadpages is a landing page tool that helps you design landing pages with various elements and plenty of features. The software has been helping users create landing pages since 2012.
It has been recognized as one of the most user-friendly solutions for setting up intuitive landing pages and customizing them in the right way.
The best thing about Leadpages as a landing page software is that it comes with a graphic editor, which eliminates the need for any technical knowledge or code, even if you want to create the most powerful landing pages.
There are plenty of templates you can choose from and a range of options, including drag and drop features, advanced modules that can be integrated with your landing pages, etc.
To put it simply, Leadpages is a powerful software that lets you make most of the video backgrounds, countdown timers, interesting call-to-action buttons, and many other elements that you only see in custom-designed landing pages.
In addition to this, Leadpages has the ability to integrate with Facebook Ads – meaning that you can create ads and promote your landing pages further. When traffic kicks in (organic or through PPC campaigns), you can also accept payments directly from your newly designed landing pages.
What is Unbounce?
Unbounce is three years older than Leadpages – it launched in 2009 and has been known by many as one of the best landing page builders out there. Its founders are six experts who have the same vision, which is to help marketers grow and eliminate any bottlenecks when it comes to coding, technical design, etc.
The software definitely managed to live up to its expectations in that manner – it is currently used by thousands of people as a landing page creator but also as a marketing automation tool.
You get a complete design experience without any form of coding and plenty of webpage elements, features, and ways to appear more professional online and attract more users.
Like Leadpages, Unbounce also has many ways to create landing pages that are functional and good-looking. For instance, it gives users the ability to set up and customize on-site pop-up elements along with a defined targeting framework.
Next up, we will review both of these programs and show you an unbiased comparison of Leadpages and Unbounce.
5 Similar Features in LeadPages and Unbounce
There are many people who want to make the most of their buying decision and get a landing page tool that gives them plenty of features. Most of them have the dilemma of whether to try Leadpages or Unbounce.
Whether you want your landing pages to get more sign-ups to your email newsletter, capture more leads, or promote an upcoming event, both of these tools are worth considering. But how do you actually decide which one to go for?
Let’s start by listing some of their similar features.
1. They Are Both Fairly Easy To Use
One of the best things about Leadpages and Unbounce is the fact that they are very simple to use. The page editors are easy to understand and feature drag-and-drop functionalities, which are neat and functional.
You only need a couple of minutes to get started with designing a converting landing page. Plus, there are many templates to choose from and save some time with your designs.
2. They Are Both Good For Affiliate Marketing
Many users claim that both Leadpages and Unbounce are great to start affiliate marketing without a website and focus all of your energy on creating landing pages that sell. Both of the tools are great for this and allow you to design landing pages with pre-loaded elements, photos, videos, testimonials, partner lists, etc.
You can choose the structure and interactive content through a template and only fill it up with your affiliate product or service information. The commission is 20% on Unbounce and 30% on Leadpages (you can read more about this in our Leadpages vs Unbounce Affiliate Program review later on).
3. They Both Offer Salesforce/Marketo/Hubspot Integration In Their Higher-End Plans
The number of native and compatible integrations is higher in Leadpages. However, the SalesForce, HubSpot, and Marketo integrations are only available in the advanced plans. This may be a bummer for medium to large companies that use these programs and want to start out with a basic plan.
4. They Both Have Drag And Drop Editors With Extensive Customization
You can use Unbounce and Leadpages if you want a drag and drop editor that supports extensive customization. For instance, you can adjust more site attributes than their standard builders and customize your landing page at a more advanced level, all thanks to the awesome drag and drop functionalities.
5. They Both Support A Good Number Of Native, Compatible, And Zapier Integrations
One of the things worth noting in this Leadpages vs Unbounce review is that these two are among the best tools when it comes to integrations. The landing page hosting and tool integration options are extensive – you can seamlessly integrate with WordPress and many other tools.
If the software you use is not supported as a native or compatible integration, you should know that both Unbounce and Leadpages have more than 2,000 integrations available through Zapier.
LeadPages and Unbounce Unique Features
Below, we are listing three unique features that both of these landing page software programs have.
Unbounce: Agency And Client Tools
If you want to give access to Unbounce to your clients or provide shared access within your agency, Unbounce is definitely the solution for you. This unique feature is probably one of the things making Unbounce a better fit for agencies rather than solopreneurs.
Unbounce: Split Testing Functionalities And Easy Customization
With Unbounce, you get split A/B testing functionalities between every plan and advanced customization options. There are many features that can help you witness the power of details when building a converting landing page.
Unbounce: Ease Of Use With Plenty Of Features
Again, Unbounce is very easy to use for marketers and agencies. It offers great value for money and can be the go-to program for everyone who wants to level up their landing page design and rely on one of the best software solutions for marketers out there.
Leadpages: LeadBoxes and Lead links
LeadBoxes can increase your conversion rates by 30%, according to Leadpages. These are basically two-step opt-in processes that you can set up on your website and use even on the LeadLinks that you place on other websites.
Leadpages: Amazing Templates
The choice of templates and designs is greater in Leadpages, which is why we mark it as their unique feature. You can choose and play around with hundreds of great designs even in the Standard basic plan.
Leadpages: Very User-Friendly Interface Perfect For Beginners
If you are a beginner, look no further than LeadPages as your go-to landing page tool that can help you get started and get your first sales online. As reported by many beginners, it is an intuitive tool that teaches you some of the basics of proper landing page design.
What Should Be Improved in LeadPages or Unbounce?
Now, let’s talk about the things that need to be improved in both landing page tools.
For Leadpages, it’s definitely the AutoSave feature which doesn’t always work well, as well as the limited customization options. Many users reported that the editor is a little clunky, and the team should perhaps give this a better thought.
Unbounce, on the other hand, has plenty of great features but lacks a solid number of pages that can be published at one time. Its mobile editor is not the most intuitive or in perfect sync with the desktop builder, which means that sometimes, you’ll need to make changes to both versions.
Some users reported that putting more than one lead capture form on a page is tricky and requires expert help.
LeadPages vs Unbounce Pricing
One of the things that may surprise many here is the pricing plan or the fact that there is a real difference in paying for Leadpages vs Unbounce. Let’s look at the pricing structure in a more organized way below.
Leadpages offers three main plans:
- Standard Plan at $37/month or $25/month (annually)
- Pro Plan at $79/month or $48/month (annually)
- Advanced Plan at $321/month or $199/month (annually)
Similarly, Unbounce offers the three following plans:
- Essential Plan at $99/month or $79/month (annually)
- Premium Plan at $199/month or $159/month (annually)
- Enterprise Plan that starts from $499/month of $399/month (annually)
As you can see, the general conclusion is that Unbounce is more expensive than Leadpages. Below, we are talking more about what’s included in all of the plans.
- Standard Plan at $37/month or $25/month if paid annually – Includes weekly group coaching, Facebook/Instagram Ad builder, 40+ integrations, 200+ free templates, free hosting, and unlimited traffic, leads, alert bars, pop-ups, and landing pages, along with a site builder and domain integration setup.
- Pro Plan at $79/month or $48/month when billed annually – Includes everything from the Standard Plan plus ten opt-in forms, text campaigns, email trigger links, online sales/payments, unlimited A/B split testing.
- Advanced Plan at $321/month or $199/month if paid annually – Includes from the Pro Plan plus some advanced integrations, 50 extra opt-in text campaigns, 1-on-1 quick start call, virtual workshops organized by Leadpages. Unlimited A/B split testing, 5 Pro Sub accounts.
- Essential Plan at $99/month or $79/month when billed annually – Includes many integrations, free professional photos from Unsplash, GDPR compliance, 2FA, SSL encryption, A/B testing tools, 500,000 unique visitors per month, eight published pop-ups, and sticky bars, 75 published landing pages, and 100+ customizable templates. The list of features goes on.
- Premium Plan at $199/month or $159/month when billed annually – Here, you get everything from the Essential Plan plus page redirects, speed boost, integration for Salesforce/Marketo/HubSpot/Zapier, launch schedule, five client sub-accounts, 500,000 unique visitors per month, 16 published pop-ups and sticky bars, 150 published landing pages, etc.
- Enterprise Plan that starts from $499/month of $399/month when billed annually – Lastly, the Enterprise Plan gives you everything from the Premium Plan plus page migration services, CTAConf ticketing, a dedicated launch specialist and customer success manager, audit logs, advanced integrations, dynamic text replacement, 40+ published pop-ups, and sticky bars, 375+ published landing pages and 15+ client sub-accounts.
If you are running a startup or a business with limited resources for lead generation, Leadpages is probably the more cost-effective decision. You will still get some great tools that are simple to use and perfect for creating converting landing pages.
Unbounce, on the other hand, is a great tool but also a high-end solution that comes with plenty of advanced extras (as you could see from above. Therefore, it is better for marketing agencies or solopreneurs that have a lot more knowledge and precisely need any or all of these features.
LeadPages vs Unbounce – The Affiliate Program Comparison
If you want to dig deeper and maybe earn money by promoting Leadpages or Unbounce in addition to using both software solutions, this section is for you. Both of these software are considered as the highest paying affiliate programs.
Let’s dive into the Unbounce vs Leadpages Affiliate Program comparison and describe what both brands have to offer for their affiliate resellers.
LeadPages Affiliate Program
The Leadpages Affiliate Program allows users to recommend services on Leadpages to potential buyers and earn a commission for every time someone signs up or purchases any product. In the past, the brand did not offer this chance to its users, but things have changed now – the program is now open for all users.
You can track all of your affiliate links with the link tracker that has a cookie life of 30 days, meaning that the person that used your link to see what Leadpages has to offer must convert during this time period in order for you to earn a commission.
Now, Leadpages is quite selective when it comes to choosing who it wants to work with as its affiliate. There is a recurring 30% commission on every purchase made by the referral, which means that you earn a bit less than a third from the purchase of the users that signed up for the program.
There is an intuitive Leadpages affiliate dashboard that is easy to use – this is the place where you track all of your affiliate sales and clicks on your links, as well as the related conversions.
Overall, the Leadpages affiliate program is good because it offers 30% commissions, has a 14-day product trial for the basic plan, as well as good customer support and periodical workshops and webinars that teach you how to become better at reselling the software.
There is a deep-linking feature too, and plenty of blog resources that are helpful if you are new to the topic of affiliate marketing.
The only drawbacks are that there is not a lot of information available, and you need to apply and wait for approval. The 30-day cookie life is good but can be better, and Leadpages holds the commission payment for 45 days from the original purchase date.
Unbounce Affiliate Program
Similar to Leadpages, the Unbounce Affiliate Program gives you a unique affiliate link that you can post on your website, social media, or everywhere you want. Whenever people click, it activates cookies in their browser, and if they purchase, you get 20% of that amount.
The good thing is that with these commissions, you can get recurring payments (since the programs charge recurring by month or year) and clearly track all of the clicks and sales from your affiliate links.
You can use the interactive Unbounce affiliate dashboard and track how much you earned, see your pending payments, affiliate links, referrals, etc.
There is a deep-linking option, too, which lets you point to any page on the Unbounce domain with your affiliate ID embedded within the link. On top of everything, there are plenty of resources, including free training and promotional material from the Unbounce affiliate team. You can also talk to your affiliate manager in the “Messages” part and get instant help.
Some Alternatives to LeadPages and Unbounce
InstaPage Vs LeadPages Vs Unbounce
LeadPages is a WordPress plugin that lets you create landing pages and squeeze them into any website. It’s the most popular alternative to Unbounce in terms of the user base, but it doesn’t have the same free trial option or anything else that Unbounce does. InstaPage is a unique alternative to both of these services in some ways. It’s not an affiliate marketing platform. , it’s a tool that lets you create custom landing pages for your affiliate marketing site. It doesn’t have the same training benefits as Unbounce, but it does give you access to pre-made landing pages that you can use.
The most significant difference in Instapage vs Leadpages vs Unbounce is that Instapage doesn’t have any training or free trial options.
However, Instapage does have a lot of other benefits that you might find helpful.
ClickFunnels vs LeadPages vs Unbounce
Leadpages is the most popular alternative to Unbounce in terms of the user base, but it doesn’t have the same free trial option or anything else that Unbounce does. ClickFunnels is another popular option, but it’s only valid for the online marketing and sales industry.
When comparing ClickFunnels vs LeadPages vs Unbounce, it’s important to note that they’re all different products designed for different markets.
LeadPages is best in the marketing and sales industry, Unbounce is best for e-commerce business, and ClickFunnels is a general solution designed for entrepreneurs.
So if you want to have the best pick, you’ll have to determine what type of business you’re in.
LeadPages Vs Unbounce – Which Landing Page Tool is Better?
Are you looking for the final winner here?
The truth is, both Unbounce and Leadpages are great tools for specific purposes. For example…
Leadpages is perfect if:
- You want the option to build a landing page and an entire website in one place
- You are a small business owner or solopreneur that is on a budget or doesn’t have a big team
- You are interested in DIY tools for web publishing that can save them time
- You don’t want to be limited to the number of web visitors, leads, or landing pages you can publish to
- You want a cost-effective solution with a good support team
Unbounce is perfect if:
- You are interested in building landing pages and lead forms (and not websites)
- You are a small to medium-sized business that is comfortable with a free-form editor and a greater range of customization options.
- You already have some experience with landing page design and web forms and know how to work around the features.
- You require greater personalization (dynamic text replacement is a good example for users who spend on paid media)
- You have the resources to pay for the enterprise-level software that Unbounce is
- You don’t mind spending more and getting more features.
Both Leadpages and Unbounce offer a high affiliate commission with an opportunity to give recurring commissions to their affiliates. That is why they are popular among users and a good chance to earn money on the side. While Leadpages offers 30% commissions, Unbounce gives you 20% in recurring payments – when you compare these, it is kind of the same payout knowing that Leadpages has more attractive prices and Unbounce is generally more expensive.
So, the real difference lies in the actual features. If you are still in doubt over the Leadpages vs Unbounce comparison, you can always read our guide again and check out how some of the programs’ best features can actually help your business thrive.
We hope this review helped you choose the best option for your needs!