Voluum and RedTrack are the most popular link tracking tools that help marketers engage with data more meaningfully. Both of these tools are designed to help you understand why your campaign’s conversions are so low. But both tools aren’t the same.
In this Voluum vs RedTrack comparison, I will mention the difference between these two tools, what makes them unique, which suits beginners & experts, and which comes to the best value for the price.
What is Click Tracking?
Click tracking is a feature that measures and reports the actions taken when people click or tap on your website, app, or email. It is done through a tool that records mouse clicks and taps on mobile devices.
As a result, you see the data displayed in many ways – it can be numerical, visual (as a heat map, for example), or as a form of individual session recordings.
Both Voluum and RedTracking are leading click-tracking tools. They help attribute conversions, measure user engagement, and detect potential page errors or optimization opportunities.
You can use click tracking for analytics and marketing. From email tracking to link tracking and UX click tracking, the feature gives you access to meaningful data that leads to better decisions.
Why Do Affiliates Need Click Tracking Tools?
Having a website click tracking tool in your marketing suite is a smart way to get valuable insights into your visitors’ behavior.
With a click tracking tool, you can explore user behavior and see whether your visitors find navigating throughout your site easily, whether they are attracted to your CTAs, and if they scroll down to see more of your content.
You can also measure the top insights in a better way – for instance, you can see more data about the bounce rate of your pages, the parts that are clicked the most, and get behavior reports from your top converters (or users who did not convert).
What Makes a Great Click Tracking Tool?
For many affiliates, choosing the right-click tracking tool can be tricky. But here is what makes a great click tracking tool.
A great affiliate tracker is one that helps you
- Track every bit of data based on your users’ interaction,
- Generate as many insights as possible about their activity, and
- Help you optimize your marketing campaigns.
The main aim of click tracking software is to track what works and what doesn’t – as simple as that. If you have landing pages, it should help you see which are the most clicked areas of your landing pages, which parts are your users reading the most, where are you getting good engagement, and so on.
Additionally, a great click tracking tool should tell you when clicks don’t work and how to get ideas for new A/B tests and measure the success of your design changes. All of this is meant to increase conversions and translate the data generated from the software into actionable insights you can take to increase your profits.
The Voluum vs RedTrack comparison is between two great affiliate trackers. Both work well in
- Tracking click intensity,
- Preventing fraudulent visits,
- Creating custom rules for marketing campaigns, and
Other ways to analyze clicks and get detailed reporting on which of these actions matter.
Voluum vs RedTrack – Overview
Next, we will review RedTrack vs Voluum and show you what makes both of these tools popular among affiliate marketers. To begin with, let’s give you a bit of a background behind each one of them.
What is Voluum?
Voluum is a really big player in the affiliate link tracking space. It has a stellar reputation and is known by marketers as one of the most reliable ad tracking software available out there.
Voluum comes as a full-featured ad tracking solution that lets you manage, track, and optimize ad campaigns all in one place.
With it, you can follow both your organic traffic and paid traffic, monitor events in detail, and see each click and conversion. The goal is to help you make better data-driven decisions and optimize your channels so that you generate higher ROI (return on investment).
Voluum also comes at a hefty price tag, given that it is known as one of the top click tracking programs out there. Moreover, it is one of the perfect competitors of ClickMagick – another leading click tracking tool.
What is RedTrack?
RedTrack is a relatively new company with impressive software, which many see as the perfect Voluum alternative. The affiliate tracker makes performance tracking easy, giving you in-depth analytics to help you optimize your profits.
Many have praised the easy-to-use dashboard and the robust set of features that RedTrack has.
The advanced features of RedTrack make understanding data easier but may also prevent some beginners from understanding everything at the start. We’d say that the learning curve with RedTrack is a bit steeper, but the features are indeed awesome and helpful.
Voluum and RedTrack Unique Features
Now, let’s talk about the unique features of Voluum and RedTrack. These are essentially some things that convince users to choose either of these trackers.
Voluum Unique Features
1. Easy Tracking
With Voluum, you get easy tracking on desktop and mobile devices and a chance to preview all of your campaigns in one place. The intuitive affiliate marketing dashboard allows tracking metrics such as visits, clicks, costs, and profits.
There is also custom conversion tracking, where you can get insights on different types of conversions throughout the visitor’s journey.
Similarly, you can track ad impressions and organic traffic (visits not coming from direct URLs but other referring web pages or search engines).
You can set up
- Redirect webhooks,
- Redirect tracking with HTTP, and
- Stay updated on your performance with the mobile app.
You can accurately target and configure your campaign settings to make the most out of your ad traffic with optimization, Real-time reporting, data grouping, error logs, and A/B split tests.
The highlight in the optimization settings is the rule-based traffic distribution that lets you create sets of rules based on which your traffic will be directed to different pages, offers, or pathways.
When it comes to automation, you get API access with other platforms (powered by JSON), bot filtering by IP ranges, notifications, and DSP integration to scale your native advertising on more than 20 networks.
Voluum’s Automizer integrates traffic sources and lets you control campaigns from one platform, including bid changes, automation rules, cost integrations, alerts, and possibilities to pause campaigns – all of which are set up to your preferences.
4. Traffic Distribution AI feature
Voluum comes with an artificial intelligence-backed Traffic Distribution AI feature, which is unique and lets you automatically send more traffic to offers, landing pages, and all of your paths that perform the best.
This feature analyzes data from the last 24 hours and adjusts weights of each campaign element every minute – based on KPIs like ROI, earning per visit, or conversion rates.
RedTrack Unique Features
1. Customization Suite
One of the unique features of RedTrack is the platform’s customization suite which makes it perfect for affiliates, ad agencies, advertisers, publishers, and e-commerce store owners. This sets the tracker apart from many similar platforms and makes it a perfect Voluum alternative.
2. No-Redirect Tracking
With RedTrack, you get no-redirect tracking which allows you to track organic, Google, Facebook, and other social traffic without data loss. On top of the main metrics, you can track impressions, too. Plus, there is S2S postback tracking with no 3rd party cookies. This feature works with Google Ads and Google Analytics.
3. Performance Optimization
Optimizing your performance with RedTrack is easy. You can A/B test, set automatic rules by traffic sources, blacklist ineffective placements, and get notifications every time desired KPIs are not met.
4. Analytics Dashboard
The analytics dashboard by RedTrack is particularly impressive and worth mentioning as a unique feature. There are 30+ data attribution points based on which you can create reports.
The metrics include sorting and creating reports with parameters such as Offer, Landing, Date, Date parting, Connection, IP, Device, OS, Browser, GEO, Language, Referrer, Stream, SubID, etc. You can customize your workspace, too, and decide what your dashboard wants to look like.
5. Conversion Tracking and Attribution
Marketers advertising on Facebook can also rely on RedTrack’s Conversion Tracking & Attribution designed for Facebook – you don’t need to create pixels and get Conversion API support directly out-of-the-box. The feature is named CAPI and can be easily implemented – there are videos on the RedTrack website on how to do it right.
6. Auto Optimization Rules Setting
Lastly, the auto-optimization rules by RedTrack are also worth considering. You can set rules in minutes and enjoy automation with more than 20 traffic sources, allowing you to respond to any sudden changes.
An AI helper named Explore AI will detect your best-performing offers and optimize your funnel based on the received conversions. The goal is to control your spending and automatically track each event in the customer journey, whether it’s a click, purchase, conversion, trial, email signup, Add To Cart action, abandoned cart, and a lot more.
Voluum and RedTrack Pricing
The pricing is next in our Voluum vs RedTrack review. Below, you will see why RedTrack is more expensive and offered in each plan and explore the amazing features and unlimited events available in every single RedTrack plan.
Voluum offers three simple pricing plans.
- Discover at $89/month – It comes with 40 active campaigns and up to 1 custom and one dedicated domain. You also get three months of data retention, plus some basic ad tracking features.
- Profit at $149/month – It includes an unlimited amount of active campaigns, up to 3 custom and one dedicated domain, as well as six months of data retention. In addition to that, you get ad tracking features, dedicated onboarding, rule-based paths, traffic distribution AI, as well as auto-rules and API integration support via Automizer.
- Grow at $359/month – If you want unlimited active campaigns and up to 5 custom domains and one dedicated one, you can enjoy the Grow plan, which comes with 12 months of data retention. In addition, you get all of the tools from the Profit plan, plus the anti-fraud kit, big data reporting, and additional users.
In addition, there is a custom plan with an individual contract. Here, you can
- Customize the number of included events,
- Get professional account management via Skype,
- Explore custom features,
- Support more users,
- Get email notifications, etc.
If you are interested in this package, it’s best to chat with an expert from the Voluum sales team.
The RedTrack pricing is split between three main individual plans and three team plans. If you are an individual who wants to try RedTrack, you can choose the following:
- Basic at $49/month, granting you access to unlimited campaigns, conversions, and core tracking and analytics.
- Pro at $99/month, where you get the same features from the Basic plan, plus some robust analytics, further API integration with many channels, as well as CR/EPC/ROI optimization.
- Advanced at $149/month, including everything from the Pro plan, plus the option to add multiple accounts per channel.
Next are the three different team/organization plans, including a custom model. Here, we can see the following pricing structure:
- Team at $240/month – RedTrack’s initial plan is meant to help you track every channel and support an unlimited number of campaigns, conversions, and affiliates. You also get advanced tracking features, additional user seats, and access to the white-labeled publisher portal.
- Agency at $440/month – If you want to opt for the Agency plan, you get everything from the Team plan plus multiple publisher portals, the Publisher Discovery tool, and advanced tracking features.
- Enterprise at $1,110/month – Lastly, the Enterprise plan supports all the features you would find under the Discovery plan and the RedTrack Attribution suite that is great in identifying and creating custom conversion paths, multi-touch attribution, and more.
There is also a custom team/organization package that can shape your needs, available on request and through contact with RedTrack’s sales team.
You can conclude that RedTrack has many customized plans for both individuals and teams. Additionally, you get more with the 14-day free trial, where you have full access to the campaigns, conversions, affiliates, and other features within the trial package.
What are the Differences in Voluum and RedTrack?
When it comes to the key differences in Voluum vs RedTrack…
Voluum is a great platform that lets you track all of your advertising campaigns, analyze data for actionable insights, optimize ad performance, and scale your affiliate marketing business. With it, you can optimize your campaigns for the highest possible performance and access data in real-time.
Moreover, Voluum comes with bot traffic protection, team collaboration, and the Traffic Distribution AI tool perfect for traffic distribution for offers, lenders, and paths.
However, when you see RedTrack’s list of features in each plan, you realize that it is the perfect Voluum alternative. You also see that there is more beneath the surface than what is offered in Voluum – you can analyze and optimize in real-time, attribute all conversion events, collaborate and share results.
With more than 150 one-click integrations and 20+ API integrated traffic sources, it is also an affiliate tracker suitable for more advanced users.
Why Choose Voluum?
Voluum should be your choice if you are an affiliate marketer who wants to grow an agency or network and use a solid affiliate link tracker for exceptional growth. If you are advanced in this field and need such features, Voluum is considered the perfect choice.
Its features are great, and the software is getting more and more users every month, positioning itself as one of the best affiliate click tracking tools out there.
Why Choose RedTrack?
When we look at the individual plan pricing, we can immediately see that RedTrack has an advantage and many features customized to both individuals and teams or organizations. That said, RedTrack is comparatively cheaper than Voluum.
While it lacks some advanced features found in Voluum, it easily lets you customize your campaigns, track segments, and join the many satisfied users.
So, if you are looking for decent and recognized software for affiliate click tracking, it should be on your shortlist. However, if you want immediate exceptional growth with more advanced features, Voluum should be your first choice.
In the end, it is safe to say that both RedTrack and Voluum are innovative and user-friendly platforms that are used by thousands of affiliate marketers. They both have excellent support, detailed guides on using each feature, and a growing user base.
The above comparison and my verdict show that RedTrack is cheaper than Voluum and a faster-growing software, which means that you can’t lose by trying it out. If you don’t find it worthy of your time, you can always transition to Voluum and explore some of its more advanced features.
The benefits of using either affiliate tracker are obvious – website tracking tools like these are meant to improve your relationship with your audience and anticipate their needs. So, there is no doubt that you will be seeing better results after mapping your user journeys and making data-driven decisions.